A uniquely craveable sensation, Amasai embodies the collision of health and flavor. Every nuanced sip pays homage to our Olde World cows—and the ancient culturing methods their milk benefits from. Amasai is an undeniably nutritious, refined, cultured sensation that will bolster your health and awaken your passion for dairy.
Inspired by the Traditional Recipe of Africa's Masai Tribe, Amasai contains a unique profile of true whole milk nutrients created through select heritage dairy breeding, green grazing and feeding program and old world culturing and production methods for a delicious, highly digestible, cultured dairy beverage.
Although amasai was a terrific source of probiotics, Jordan's original probiotic, Primal Defense, is still available and is still one of the best sources of probiotics that you can buy.
In 2004 Richard Mokua, a Wisconsin Master’s student in Food and Nutrition Sciences, studied the benefits of a traditional food of his Kenyan community, a fermented milk called “amasi.” Mokua had grown up in Kenya and observed that the children who consumed amasi were less prone to diarrhea. His observation gave him an idea for a study for his Master’s thesis, a study which leaves us with intriguing results. He hypothesized that amasi was such a powerful lactic acid probiotic that it could kill E. coli quickly. Mokua examined the ability of amasi to kill E. coli bacteria.
In Mokua's study, Amasi did kill the pathogen and it killed it faster than did the cultured yogurt product. In this case, the primary difference between regular commercial yogurt and the amasi was the amount of lactic acid bacteria. Lactic acid bacteria, including lactobacillus, is recognized as an important probiotic in human health and amasi happens to be loaded with it. The lactic acid bacteria in amasi helped protect the amasi itself from an assault by pathogens. It can do the same in your gut should you draw a bad card at your dinner table and consume pathogenic bacteria.
What is the benefit of Beyond Organic Amasai over yogurt?
Jordan is using old world methods to keep his dairy products under 101 degrees so, technically raw, and killing bad bacteria with a very low heat process that is longer, to allow the bad bacteria to die off, without killing the vitamins and proteins that are in the milk. Then, he ferments it with 30 probiotics for way longer than industry standard, to develop this great product that has very low lactose (because the lactose breaks down in fermentation), very high in vitamins, Omega 3 fats, and protein. The animals are kept under humane conditions and only milked as much as their green diet and their individual systems will allow. The result? A whole milk (4.5%), kefir type of product that is supposed to be digestible by even the worst digestive tracts among us.
