Interview by Buddy Ojeda (this and more are available on Jordan's NEW "Extraordinary Health" CD)

Jordan RubinBuddy Ojeda

Garden of Life is a major advocate of “whole foods” and whole food supplementation. In fact, it’s one of the vitally important distinctions that sets Garden of life apart from many other supplement manufacturers. Why do you believe supplements made from whole food concentrates supply superior nutritional benefits versus those from isolated or even synthetic nutrients?

Jordan

I believe that as a human race we’ve been designed to consume nutrients from food. It’s our preferred fuel. An automobile needs fuel, so do we, and it comes in the form of food. Now we know that our diets are deficient in many nutrients, in fact, I saw a recent poll that shows that many people are deficient in up to ten major essential nutrients. So we know that we need to supplement, but the question is… what’s the preferred way? And I believe since the body recognizes food, utilizes food. Whole foods have two advantages. I believe they are more recognizable and usable by the body and I also believe they contain these co-factors that science has not yet discovered, but we know are there. And they make it work better. And really the one word that sums up the benefits of whole food nutrition is synergy. The parts together work better then the individual parts separately and that is what sets whole food nutrition apart. Easily tolerated, more effective, and I believe it achieves the desired result much better. The term potency, people think, means a large amount. Potency is the aim to which the desired effect is achieved, so, we, I believe whole food nutrition is very potent, it’s very effective and it is body-ready.